Be Visible

Reach new markets
and create opportunities

Suzanne Girard Travel & Communications (SGTC) boutique agency provides clients with a unique combination of strategic travel media relations and tourism sales representation. By being innovative and enabling a dynamic culture that supports creative ideas, SGTC generates real results for each client. Our proven success is in developing strategic media relations and sales for the luxury tourism market through our network of North American industry professionals, corporate clients and tourism contacts where we consistently increase market visibility and the bottom line. Our team brings the best industry resources and relationships in order to provide your organization or business with real results. We do it seamlessly through our expertise in both travel trade and media and public relations.

SGTC – Be visible


As a client of  SGTC you are collaborating with experienced tourism professionals who understand how to craft targeted messages and activities extending beyond the reach of your organization’s in-house sales and media relations teams.

Our comprehensive travel sales and media relations services:

Serve as sales or company representative for your property, transportation, food services, or travel destination.

Provide media relations activities including outreach to targeted media outlets to gain the best possible placement.

Represent luxury properties and travel destinations at trade shows raising visibility and generating sales through targeted pitch development and pre-show promotion activities.

Craft targeted messages and activities extending the reach of your organization’s current sales and PR teams.

Provide full service sales activities to promote luxury travel, hotels, transportation and hospitality services in a specified geographic location by leveraging SGTC’s extensive network of professionals.

SGTC has worked in New York City, Western Canada (Vancouver and Victoria), the South Pacific, Costa Rica and key European travel markets. As a result, we can offer our clients an in-depth knowledge of both domestic and international travel.

We’ve Worked with…

Current clients and past companies who have leveraged the unique blend of travel media relations and tourism sales representation to generate results:


Who We Are

Suzanne Girard Travel & Communications (SGTC) was founded by Suzanne Girard and is based in Vancouver, BC, Canada. This boutique agency provides a unique blend of travel media relations and travel trade representation to their diverse base of clients. Suzanne’s expertise is in establishing and building travel media and sales relationships within the luxury travel market. Her focus is developing each client’s visibility and increasing their bottom line through direct sales and marketing activities. For over twenty years, Suzanne has held management positions with prestigious tourism companies, including: Destination British Columbia, The Fairmont Empress Hotel and Tourism Victoria. Suzanne was previously the Director, Tour and Travel Media Relations, with Tartan Group in their New York City office overseeing their travel trade division. As the company principal, she prides herself in dedicating five star client services, a lean-forward attitude and a commitment to achieving established goals. By being both flexible and results-driven, she consistently becomes a valued extension of her client’s internal sales, marketing and PR teams.